The editor of Hindu Business line’s brand supplement Cat-a-lyst, Prasad Sangameshwaran, came up with a novel idea of creating themed cryptic crosswords based on brand names.brand1

I was intrigued by the concept and determined to execute it successfully, although still new to setting crosswords.

It was a win-win experience and between January 23rd 2014 and July 31st 2016, I successfully created 127 themed crosswords for the publication.

These were well received by solvers but had to be discontinued due to my time constraints, owing to other commitments.

Based on my request to the editor and his full backing, we were pushing for an interactive version of the crossword to be made available very early on in this publication. This was developed by HBL’s  IT team through proprietary software and rolled out in February 2014, starting from the 6th brand crossword.

A feather in our cap was that these were the first Indian crosswords that could be solved interactively on the web.

Here is a link to the puzzle page from the Businessline archives

Cat-a-lyst Brand Crosswords

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3 thoughts on “Cat-a-lyst Brand Crosswords

  • 05/11/2016 at 9:31 pm
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    I had enjoyed all these themed brand crosswords and wondered why they have been stopped. They were quite imaginatively conceived , contrived and compiled ! I have the clippings of all these at home in Coimbatore. I’m right now in New York. Please return and give us more, Sowmyaji !

    Only today, I cam across the one across site from Lakshmi Vaidyanathan’s posting there and I attempted the Oracle. I’ll go on now to do the previous five. Please keep me posted of new ones .

    Thanks.

    Raju Umamaheswar

    • 06/11/2016 at 9:02 am
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      Thanks for your kind words Raju sir. You will get to see more grids from me and others from our group in this blog.

  • 07/11/2016 at 12:59 pm
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    Great! shall enjoy solving them.. at my leisure. thank you.

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